Image: MightyBoyBrian on Flickr
Super Bowl XLVI was the most watched television broadcast ever - estimated at 111.3 million people.
As the game ended, Twitter counted 12,233 posts per second, the most for any English language event in the six-year history of Twitter.
So, how did the big brands fail? Simple. They didn’t give the viewer a good reason to continue the conversation online. Simply adding a Twitter hashtag or Facebook icon/URL at the end of an ad is not enough. Big brands paid big budgets to gain the attention of 111.3 million people and then left them hanging. It’s going to cost them a lot of money to regain that attention in the future. To make matters worse, a lot of the brands that showed Twitter hashtags in their commercials were not actively engaging with tweeters online (#wasteofmoney).
Whatever you do as a small business, always keep the conversation going (Gary Vaynerchuk is a big advocate of this).
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