Image: Pete Boyd on Flickr
I saw a friend post this today:
"Suppose you graduate from college at 22 and work until age 70…you would’ve spent: 16 years working, 15 years sleeping, 5-7 years watching TV, 3 years eating, 2-3 years commuting, and 2-4 years on recreation."
I haven’t had a chance to double check his numbers, but I think the message is clear.
What are your priorities today? Don’t end up 70 years old with these five most common regrets.
Image: MightyBoyBrian on Flickr
Super Bowl XLVI was the most watched television broadcast ever - estimated at 111.3 million people.
As the game ended, Twitter counted 12,233 posts per second, the most for any English language event in the six-year history of Twitter.
So, how did the big brands fail? Simple. They didn’t give the viewer a good reason to continue the conversation online. Simply adding a Twitter hashtag or Facebook icon/URL at the end of an ad is not enough. Big brands paid big budgets to gain the attention of 111.3 million people and then left them hanging. It’s going to cost them a lot of money to regain that attention in the future. To make matters worse, a lot of the brands that showed Twitter hashtags in their commercials were not actively engaging with tweeters online (#wasteofmoney).
Whatever you do as a small business, always keep the conversation going (Gary Vaynerchuk is a big advocate of this).
Be sure to subscribe so you can read my next post: How your Small Biz will Win with Twitter.
5) 1 out of 5 social network users is likely to visit another social site after leaving one.
4) There are now more than 800 million active Facebook users, with over 200 million added in 2011.
3) More than half of Facebook users log in every day - that’s more than 400 million people.
2) Americans spend more time on Facebook than any other U.S. website.
1) Nearly 23% of online time is spent on social networks.
**BONUS: Small businesses don’t have to spend much to get results. Zoomerang found that nearly 60% of all small business decision-makers spend less than $100 on social media and 74% of businesses don’t employ anyone to manage their social media marketing.
Not knowing enough about social media is no longer a good excuse for small businesses. Based on the eMarketer study above from July 26th, only 14% of SMBs claimed to not know enough about social media. Therefore, SMBs are now educated about social media, however they choose to not participate. A whopping 43% believe that it’s not necessary for their business.
According to the CMS Wire post here, some of the highlights of SMB social media usage include:
- The self-employed and small business owners were more likely to report new partnerships, with at least 59% noting a benefit.
- Small businesses were twice as likely to find qualified leads than other types of businesses.
- 48% of self-employed and small business owners saw improved sales as a direct result of their social media efforts.
- The self-employed (59%) and small business owners (58%) were more likely than others to see reductions in marketing costs when using social media marketing.
Why aren’t you using social media for your small business? Please share your thoughts.
Here are my notes from the “Science of Timing” HubSpot webinar yesterday presented by @DanZarrella. Some really good info was shared with over 24,000 people who registered for the free webinar. Highlights are below, and here is the deck and webinar recording: http://www.hubspot.com/webinars/science-of-timing-thanks
*Note: All times are in Eastern time
· Most Retweets: 2-5pm (best time is later in the day and best days are later in the week)
· Check out www.TweetWhen.com to see your most retweetable day and time
· Highest Click-Through Rates (CTRs): Sunday, Tuesday, Wednesday (no dip on the weekends) at 11am and 5pm (although CTR is consistent throughout the day and night)
· 22 tweets/day is the ideal number
· Key Takeaways:
Tweet more, not less
Tweet the same link a couple different times throughout the day with different content surrounding it (different quotes from the article, etc)
· Pages who post every other day had the most page “likes”
· Shares by Day: Facebook sharing on links spikes on the weekend
· Shares by Hour: 11am is highest (although sharing is consistent throughout the day and night)
· Key Takeaways:
“Don’t crowd your content on Facebook. Let it breathe.”
· Most emails are read in the morning (however, over 50% of people also check email at night)
· Opens by Day: Highest on Saturday and Sunday because that’s when people have time to give email more attention
· Opens by Hour: Highest during the early morning hours
· Clicks/Day: Highest on Saturday and Sunday
· Clicks/Hr: Highest during 5-7am
· Frequency: Sending 1-2 emails/month yields the highest CTR (although, CTRs are relatively the same whether you are sending 4-30 emails/month)
· Unsubscribe Rate: Highest for the less emails you send (and less unsubscribes the more emails you send)
· People pay the most attention when they first subscribe
The more recent the subscriber, the higher the CTR
Send new subscribers the best offers within a few days of their subscription
· Key Takeaways:
Send more email.
Your newest subscribers are the best.
Blogging: Analysis was of 40,000 blogs
· Blogs are read the most in the morning, then it declines throughout the day (although, over 40% of people still read blogs at night)
· Most Views/Hr: 10-11am (and also 11pm)
· Most Comments/Day: Saturday and Sunday
· Most Comments/Hr: 8-9am (morning hours)
· Most Links/Day: Monday and Thursday
· Most Links/Hr: 7am (morning hours)
· Be careful posting all of your blog posts to Facebook (frequency issue)
· Feed blog posts to Twitter
· Key Takeways:
Know your audience.
Blog on the weekends if you want more comments
Blog early morning for more links
Blog more frequently: More posts = More links and traffic
· Track the timing of when you send the highest value offers
· Track where your referrals are coming from
· Always measure how much money you are making and when you are making it
Overall Takeaway: Experiment!
One important thing to note when you check out this infographic: the information is based on “nearly 20,000 Postling users to extract information on how small business are using social media.”
"Entrepreneurs dread social media"…at least according to a recent article I read on smartblogs.com.
Stats: According to a recent poll of 258 SmartBrief on Entrepreneurs readers,
"If you had an unlimited budget, which function of your business would you most like to outsource?"
- Social media — 28.57%
- Other — 25.11%
- Public relations — 19.91%
- Sales — 16.45%
- Customer service — 9.96%
My Opinion: Welp, the good news is that no small business has an unlimited budget! The bad news is that some entrepreneurs and small business owners want to outsource social media. I honestly think this stems from confusion or lack of knowledge of the social space.
I’m surprised by these numbers (yes, the sample size is small and the study doesn’t give many details on the participants or results, but I think there are some good things to take away here). In my mind, social media is no longer a “nice to have” and should be considered a “must have” for every business regardless of size. It is not a fad.
Personally, when connecting with a small business online, I expect to be engaging with a real person within the business. It’s very easy to tell when larger, corporate companies have outsourced their social media efforts and give canned responses. This is where small businesses can win. Humanize your brand and build relationships with your consumers. If you are a small business owner, it is important to educate yourself on the different social channels and tools available, and utilize the ones that make the most sense for your business. Start small where your customers are, and then work your way into more. You know your business the best.
You can read the full original article (including some interesting quotes and comments) on smartblogs.com here.
What do you think?