Most people either love him or hate him. Personally, I love him, and I love him for one simple reason: Gary Vaynerchuk
(“Gary Vee”) is a social media doer. He has practiced everything that he’s preached. For those that aren’t aware of him, you can read about Gary V here
There are tons of books, blog posts, news articles, tweets, and videos about Gary Vee, but I’m going to focus on just a few recent ones:
After reading his book and watching all the videos, here is what you need to know:
1) The businesses with the most real relationships win.
Much of his book centers around this principle. Gary believes we are coming full circle; back to a time when our great-grandparents ran businesses and knew each of their customers by name (as well as their life stories). There are some fantastic quotes including:
- “No interaction left behind.”
- “Caring first, sales second.”
- “Scale caring.”
- “Invest in relationships.”
- “Treat every customer as if they are the most important customer in the world.”
- “Create advocates by offering superior customer service. Offer superior customer service by building one-on-one relationships using social media.”
Gary doesn’t believe in social media campaigns, or “social media one night stands” as he refers to them. He believes in “marrying your customers.”
2) Hustle: Talking vs. Doing
Finally! I’m glad this topic is getting some well-deserved attention. Gary wants to know how you’ve executed. Seriously, what have you done? Have you actually used social media for your business, or have you just been talking about doing it? As I mentioned at the beginning of this post, this is exactly why I respect Gary. He believes in the hustle, hard work, and doing. He believes that he got to where he is today because he “outworked you.”
“You can’t read about push ups in order to get muscles.” In his opinion (and I agree), there are way too many people reading and regurgitating vs. doing. “Everybody is half pregnant…Go all in.”
3) Successful Storytellers and Storytelling
This deserves its own point even though it was only briefly mentioned by Gary. Success in social media means success in storytelling. People connect with those who have a compelling, authentic story. Just look at TOMS
founder, Blake Mycoskie
(highly recommend his book, Start Something That Matters
, as well).
So, there you have it. Marry your customers and invest in real relationships. Hustle! And, have a compelling story and share it with the world.
Who are your social media inspirations and what are your tips for success?